Marketing News

L’Occitane Lights Up Holiday Season with Istanbul Airport Pop-Up

Company brings an immersive ‘Shine Together’ experience to life with Heinemann Travel Retail and Unifree Duty Free.

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By: Lianna Albrizio

Associate Editor

L’Occitane Travel Retail, in partnership with Heinemann Travel Retail and Unifree Duty Free, is lighting up Istanbul Airport with an exclusive Sol de Janeiro “Shine Together” holiday pop-up. Running through year’s end, the activation will be on display in the heart of the departures area (F06). Inspired by Sol de Janeiro’s global holiday campaign “The World Is Your Stage,” the pop-up invites guests on a journey through sunshine and scent Liveried in the brand’s signature bright yellow hue. ...

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